Everything you need to go from first scan to first fix — and start compounding results.
Your Brenva score (0–100) tells you how well your revenue infrastructure is performing. It's a weighted composite across four categories, each reflecting a different stage of the customer journey.
Conversion (35% weight) — Are visitors turning into leads and customers? This covers CTAs, social proof, page speed, mobile UX, navigation, and pricing page clarity. It carries the most weight because it has the most direct dollar impact.
Onboarding (25% weight) — Are signups becoming active users? Checks signup friction, form fields, social login, progress indicators, welcome flows, and empty states.
Pricing (25% weight) — Is your pricing page helping people buy? Evaluates tier structure, anchoring, comparison tables, annual billing, money-back guarantees, enterprise options, and FAQs.
Retention (15% weight) — Are customers staying and growing? Looks at help centers, changelogs, live chat, blog freshness, re-engagement signals, and feedback mechanisms.
80+ means your revenue architecture is strong. 60–79 means there are meaningful opportunities. Below 60 means you're likely leaving significant revenue on the table. Most sites we scan score between 45–70 on the first pass.
Each finding is a specific revenue issue Brenva detected on your site. Here's how to read one:
Title — A clear description of the issue (e.g., "Primary CTA is below the fold on mobile").
Impact score (1–10) — How much revenue this issue is costing you. 9–10 means it's a high-priority revenue leak. 1–3 means it's a nice-to-fix but not urgent.
Effort score (1–10) — How hard it is to fix. 1–3 means under an hour. 7–10 means it's a bigger project.
Priority score — Automatically calculated from Impact × (10 – Effort + 1). The highest-value, lowest-effort fixes float to the top.
Revenue estimate — If you've entered your MRR, each finding shows an estimated monthly dollar impact. This is based on the finding's revenue percentage multiplied by your monthly revenue.
Fix — A specific, actionable recommendation. Not "consider optimizing" — more like "Move your primary CTA above the fold within the first 600px on mobile viewports."
AI-enhanced fixes give you site-specific recommendations written for your exact page structure, not generic advice. Look for the green AI badge on each finding.
Scale users also get AI code snippets (copy-paste CSS/HTML), AI copy suggestions (alternative headlines and CTAs), and implementation time estimates for each finding.
Your findings are already sorted by priority score (highest value, lowest effort first). But here's a framework for deciding what to tackle:
Start with Quick Wins. Look for the Quick Wins summary at the top of your dashboard — these are findings with Impact ≥ 6 and Effort ≤ 3. They're typically under 2 hours total and deliver the biggest immediate return.
Focus on Conversion first. Conversion rules carry 35% of your total score and have the most direct revenue impact. A single CTA fix can move the needle more than five retention improvements combined.
Batch by category. Instead of jumping between conversion, onboarding, and pricing fixes, batch them. Fix all your conversion quick wins in one session, then move to pricing. You'll ship faster and see clearer results.
Don't ignore low-impact findings. After your quick wins are done, medium-impact findings compound over time. A 1.5% revenue recovery from 5 small fixes adds up to 7.5% — that's real money.
Every finding includes a specific recommendation, but there are two speeds to implementing them:
Many findings can be fixed with a small copy change, a CSS tweak, or moving an element on the page. Things like: updating CTA copy, adding a "Most Popular" badge to your pricing tier, or moving social proof above the fold. If you're using a no-code builder like Webflow, Framer, or WordPress, most of these are drag-and-drop.
Some findings require deeper work — redesigning your onboarding flow, restructuring your pricing page, or adding an exit-intent system. For these, the finding description explains why the issue matters and the fix gives you a clear target state. Plan these into your next sprint.
When you've implemented a fix, click the checkbox next to the finding on your dashboard. This updates your completion percentage, tracks your recovered revenue, and helps Brenva verify the fix on the next rescan.
Your dashboard is your revenue command center. Here's what the key metrics mean:
Revenue Opportunity — Total estimated monthly revenue you could recover by fixing all remaining findings. This number decreases as you complete fixes (which is good — it means you're capturing that revenue).
Revenue Recovered — Estimated monthly revenue from findings you've already completed. This is your "money captured" number.
Completion % — How many findings you've addressed out of the total. Aim for 100%, but even 60% completion typically captures 80%+ of the available impact (because you tackle highest-impact first).
Churn Risk (Growth/Scale) — Based on your retention and onboarding findings, this tells you how vulnerable your business is to customer churn. Critical and High levels deserve immediate attention.
Growth and Scale plans include automatic weekly rescans. Every week, Brenva re-analyzes your site and checks all 55+ rules again. Here's what this means for you:
Fix verification. When you implement a fix and mark it complete, the next rescan checks whether the issue is actually resolved. If the issue reappears (e.g., someone reverts a code change), Brenva flags it.
New findings. As your site evolves — new pages, new features, pricing changes — Brenva may discover new opportunities that didn't exist before.
Score tracking. Your score comparison ("↑ +5 since last scan") shows whether your revenue architecture is improving or regressing over time.
You can trigger a manual rescan once every 24 hours if you've made changes and want to see results faster. Click the "Rescan" button on your dashboard.
Your monthly revenue (MRR) input powers all the dollar estimates in your report. Without it, you'll see percentage-based impacts but no dollar figures.
You can enter or update your MRR in three places: the score bar when you first run a report, the Revenue Opportunity card on your dashboard (if it shows $0), and in Report Settings.
What if you're pre-revenue? If you haven't launched yet or don't have paying customers, use the "Pre-revenue? We've got you" option — it sets a $5K/mo planning target so you can see meaningful estimates. You can update this anytime as your business grows.
Use your actual monthly recurring revenue, not total revenue. If you're doing $50K/mo in MRR, the estimates will be calibrated to your scale. If your MRR changes significantly, update it in settings — all estimates recalculate automatically.
Scale includes everything in Growth, plus tools designed for teams and deeper optimization.
For every finding, Scale generates a ready-to-use code snippet — CSS, HTML, or JavaScript — that you can copy directly into your codebase to implement the fix.
Get alternative headlines, CTA copy, and description text written specifically for your site. These are generated based on your actual page content, not templates.
Invite team members to your Brenva workspace. Everyone sees the same findings, progress, and scores — so your designer, developer, and product lead are always aligned on what to fix next.
See how your scores compare to other companies in your vertical. Know whether a 72 in Conversion is good for your industry, or whether there's room to improve.
Run Brenva on your competitors' public sites and see how their revenue architecture compares to yours. Identify where you have an advantage and where you're falling behind.
Track the specific metrics that matter to your business alongside your Brenva findings — connect conversion rate, churn rate, or ARPU and see how they move as you implement fixes.
If you're on Growth and want access to team features, benchmarks, and AI code snippets, you can upgrade anytime from your dashboard.
Go to your dashboard and start with the Quick Wins — most take under 30 minutes.
Go to Dashboard